Publication details
Kolonizátor, nebo adoptivní rodič? / Supertelevize jako značková identita Netflixu
| Title in English | Colonizer, or adoptive parent? / Supertelevision as a brand identity of Netflix |
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| Authors | |
| Year of publication | 2019 |
| Type | Popularization text |
| MU Faculty or unit | |
| Citation | |
| Description | This article describes three central strategies of the biggest internet TV platform Netflix in relation to its original content, its branding, distribution and production. |
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