Publication details

P. Peréz Sobrino & J. Littlemore Ford. Unpacking creativity. The power of figurative communication in advertising. Cambridge : Cambridge University Press, 2021. ISBN 978-1-108-47353-8 £ 85

Title in English P. Peréz Sobrino & J. Littlemore Ford. Unpacking creativity. The power of figurative communication in advertising. Cambridge : Cambridge University Press, 2021. ISBN 978-1-108-47353-8 L 85
Authors

PELCLOVÁ Jana

Year of publication 2023
MU Faculty or unit

Faculty of Arts

Citation
Attached files
Description The artcile reviews the book entitled Unpacking creativity. The power of figurative communications. It discusses the research scope, theoretical frameworks and methodological tools the authors used, and highlights the assets of their research.
Related projects:

You are running an old browser version. We recommend updating your browser to its latest version.

More info