Publication details
„Normální” paradigma managementu politického marketingu. Zdroj polarizace a problémů pro demokracii?
| Title in English | The “Normal” Paradigm of Political Marketing Management. A Source of Polarization and Problems for Democracy? |
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| Authors | |
| Year of publication | 2024 |
| Type | Chapter of a book |
| MU Faculty or unit | |
| Citation | |
| Description | The chapter explores political marketing management as a potential source of polarization and democratic challenges. It critically examines how modern campaigns prioritize targeted messaging, often at the expense of substantive debate. By analyzing the Czech and broader Central European contexts, it highlights how data-driven marketing strategies amplify political divides, prioritize emotional over rational appeals, and challenge traditional democratic deliberation. While these techniques can increase voter engagement, they may also erode the quality of political discourse. The chapter provides both theoretical insights and empirical examples, emphasizing the need to balance technological tools with ethical considerations in political communication. |
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