Publication details

Lidské zdroje v podnikové ekonomice

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Title in English Human sources ...
Authors

NOVOTNÝ Jiří

Year of publication 2001
Type Article in Proceedings
Conference Faktory úspěšnosti podniku
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords human sources; production work faktor; personal marketing;
Description Human sources indicate the produktion work factor. The personal marketing is doctrine discoursing optimum structuralisation of the personal domain. It reflects enriched view at the economic nature of the production work factor. Contrary to the work factor general definition as the measure preparedness and readiness to preform the work, the general definition of the work factor as an elementary measure of the preparedness and hospitability, the personal marketing uses the said four factors as the whole.
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