Publication details

Otázka životního porstředí v marketingu firem

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Title in English The ecological question in the marketing of the firms
Authors

ŠKAPA Radoslav

Year of publication 2002
Type Article in Proceedings
Conference Implementácia marketingových teórií do hospodárskej praxe SR, ČR a Poľska
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords ecomarketing; marketing mix
Description Production firms must face growing intensity of problems relating the environmental protection. The text deals with its marketing aspects.
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