Strategické souvislosti zeleného marketingu

• Title in English: The strategic aspects of green marketing
• Authors: ŠKAPA Radoslav
• Year of publication: 2002
• Type: Article in Proceedings
• Conference: IMEA 2002
• MU Faculty or unit: Faculty of Economics and Administration
• Field: Economy
• Keywords: ecomarketing; marketing mix
• Description: This article answers the following question: What is green marketing?

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