Publication details
Vztah vývoje stavu životního prostředí a našeho chápání environmentální krize
| Title in English | The Relation between environmental crises and its interpretationes |
|---|---|
| Authors | |
| Year of publication | 2002 |
| Type | Article in Proceedings |
| Conference | Ekonomika Firiem 2002 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | environmental crises; deep ecology; social ecology; interpretation |
| Description | The aim of this study is to analyse a problem of relation between environmental crises, its interpreationes and eco-marketing. Author has tried to prove that there are not direct and strong relationes between environment situation and successfulness of eco-marketing strategy. The main impact is created by predominat paradigm. |
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