Publication details
Analýza marketingu v podnicích ČR
| Title in English | The Analysis of the Marketing in Companies in Czech Republic |
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| Authors | |
| Year of publication | 2003 |
| Type | Article in Proceedings |
| Conference | Rozvoj a podpora podnikatelských aktivít v málo rozvinutých regiónech krajín strednej a východnej Európy |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | the Marketing; the Mix of the Marketing; the Analysis of the Marketing |
| Description | The topic of this paper are problems of merketing's using or using of marketing's instruments with companies and institutions in Czech republic. A base for this paper was a research whose was took sixty four companies and institutions from differend economic areas in Czech republic. Companies was not chose on branches or size. It extracted broad look on heterogeneity of using of marketing's instruments herewith. |
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