Publication details
Budování značky s pomocí Event Marketingu
| Title in English | Brand Building with the Help of Event Marketing |
|---|---|
| Authors | |
| Year of publication | 2003 |
| Type | Article in Proceedings |
| Conference | Marketing a obchod 2003 |
| MU Faculty or unit | |
| Citation | |
| Keywords | Event Marketing; Brand Building |
| Description | This time Event Marketing (EM) is considered to be the most efficient tool for brand building and sale stimulation. EM creates, plans and organises events that stimulate all senses and provide emotional experiences. Their task is attract consumers to the brand. |