Publication details
Firemní kultura českých výrobních firem: vnímání vybraných aspektů vnitřního a vnějšího prostředí
| Title in English | Corporate culture of Czech manufacturing companies: perceiving of selected aspects of internal and external company environment |
|---|---|
| Authors | |
| Year of publication | 2004 |
| Type | Article in Proceedings |
| Conference | New Trends for a New Europe: Research for Entrepreneurship |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | corporate culture; management |
| Description | The contribution presents a part of the results of the empirical research into the role of corporate culture in relation to strategic management of Czech companies, included in the institutional research project MSM 265100018 "Research of strategic management in Czech companies", which was carried out at the Brno University of Technology, Faculty of Business and Management. The typical features of perceiving of internal and external environment present in Czech manufacturing companies are presented. |