Publication details
PODNIKÁNÍ A KULTURNÍ ROZDÍLY (DIMENZE MASKULINITA versus FEMINITA)
| Title in English | BUSINESS AND THE CULTURAL DIFFERENCIES (DIMENSION MASCULINITY and FEMINITY) |
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| Authors | |
| Year of publication | 2004 |
| Type | Article in Proceedings |
| Conference | Nové trendy rozvoje prmyslu |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Management; desk research; leadership style |
| Description | The goal of this essay concerning Business and cultural differences is to analyze the cultural differences, which occur in organization structures of businesses, in business culture and in business and cultural behaviors. It is possible to compare these specific features of national cultures by means of cultural dimensions. Ive focused on the influence of national culture on a business culture in general and I use for my research the selected branches of the German international company called HARIBO. Using quantitative research methods I demonstrated, that the national culture where the company acts influences employees behaviors and decision-making and that way the business culture itself. |
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