Publication details
Marketingové využití internetu v malých firmách
| Title in English | Marketing utilization of Internet in small enterprises |
|---|---|
| Authors | |
| Year of publication | 2004 |
| Type | Article in Proceedings |
| Conference | Rozvoj malého a stedního podnikání v zemích východní a stední Evropy |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | marketing; e-business; Internet |
| Description | The text proposes two ways how to integrate Internet into activities of small and middle companies of traditional type (i.e. not dealing with IT sector). We suggest two ways of utilization: building of static www-pages and opening a virtual e-shop. Both of them lead enterprises to building of new marketing channel, which has its pros and cons. |
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