Publication details
Reklamnyj slogan v russkom jazyke
| Title in English | The Advertising Slogans in Russian Language |
|---|---|
| Authors | |
| Year of publication | 2004 |
| Type | Article in Proceedings |
| Conference | Lingua et communicatio in sphaera mercature |
| MU Faculty or unit | |
| Citation | |
| Field | Linguistics |
| Keywords | advertising slogans linguistic aspects advertising communication postmodern society nonstandard character of advertising slogans functional styles |
| Description | In our account, we have focused on the linguistic aspects of advertising slogan as an important part of the text in advertising communication item in the Russian-language environment. The advertising slogan is an obligatory part of the advertising communication item. The sentence analysis demonstrates the very nonstandard character of advertising slogans, as it incorporates the typical elements of all functional styles. |