Publication details
Filantropie jako jedna z možností Community Involvement
| Title in English | Philanthropy - one possibility of community involvement |
|---|---|
| Authors | |
| Year of publication | 2005 |
| Type | Article in Proceedings |
| Conference | MendelNet 2005 |
| MU Faculty or unit | |
| Citation | |
| Keywords | community; community involvement; philanthropy; MUSH sponsorship; cause-related marketing |
| Description | This article is focused on the one possibility of community involvement philanthropy. The aim of this paper is synthesize theoretical knowledge about philanthropy, focus on differences among philanthropy and several forms of sponsorship and point out some relevant researches. |