Publication details
Využití stakeholderského přístupu při zkoumání vztahů mezi podnikem a relevantními subjekty
| Title in English | Application of stakeholder approach to the investigation of relationships between company and its subjects |
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| Authors | |
| Year of publication | 2005 |
| Type | Article in Proceedings |
| Conference | Marketing a obchod 2005 - Modelovanie využitia zdrojov a uplatnenia produktov na trhoch EÚ |
| MU Faculty or unit | |
| Citation | |
| Keywords | Stakeholders; Corporate Social Responsibility; Company Life Cycle |
| Description | The paper deals with the application of stakeholder approach to the investigation of relationships between company and its subjects. The aim of the paper is to synthesize relevant theoretical knowledge, clarify relationship between stakeholder approach and corporate social responsibility and depict impacts of the use of stakeholder approach on the specific research made by Department Business Management, Faculty of Economics and Administration Masaryk University in Brno concerning with competitiveness of the Czech firms. |