Publication details
Trvalá udržitelnost v modelování tržní orientace
| Title in English | Sustainable Development in Model of Market Orientation |
|---|---|
| Authors | |
| Year of publication | 2005 |
| Type | Article in Proceedings |
| Conference | Ekonomie, právo, management : Vzájemné vztahy v procesu trvale udržitelného rozvoje. |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | sustainable development; market orientation; models of market orientation |
| Description | This article deals with the estimating of the models which contain components anticipated of market orientation. These models are analyzed from the view of accession to the sustainable development. Sustainable development is one of the corner-stone; market orientation should grow up on the sustainable development. The organizations can not apply the components of market orientation without accept the ideas of sustainable development. |