Využití marketingových nástrojů v malých a středních firmách

• Title in English: The using of marketing's instruments in SME
• Authors: SUCHÁNEK Petr; DVOŘÁKOVÁ Petra; ŠPALEK Jiří
• Year of publication: 2006
• Type: Popularization text
• MU Faculty or unit: Faculty of Economics and Administration
• Description: The topic of the paper is an analyse of marketing instruments in SME in the Czech Republic. The aim of the research is to discover what marketing instruments are used by SME in the Czech Republic. The research wants to find out main reasons of usage of these instruments in relevant range too.

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