Publication details
Vztah Public Relations a Marketingu
| Title in English | The Relationship between Public Relations and Marketing |
|---|---|
| Authors | |
| Year of publication | 2006 |
| Type | Article in Proceedings |
| Conference | Česká ekonomika v procesu globalizace |
| MU Faculty or unit | |
| Citation | |
| Keywords | Public Relations, Marketing, model of Grunig |
| Description | This article is focused on less known relationship between Public Relations and Marketing. Its aim is to give insight into it and show the more outstanding opinions and models. |