Publication details
Marketingová komunikace ve veřejné správě
| Title in English | The marketing communication in the public administration |
|---|---|
| Authors | |
| Year of publication | 2006 |
| Type | Article in Proceedings |
| Conference | Veřejná správa 2006 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | marketing communication;public administration;sponsoring;public relations |
| Description | The article deals with problems of the relevance of marketing communication in the public administration. There are five instruments of marketing communication useful for public administration too: sponsoring, public relations, communication in the place of organisation, fairs and exhibitions and Internet. |
| Related projects: |