Publication details
Mediální studia: východiska a výzvy
| Title in English | Media studies: perspectives and challenges |
|---|---|
| Authors | |
| Year of publication | 2006 |
| Type | Article in Periodical |
| Magazine / Source | Mediální studia |
| MU Faculty or unit | |
| Citation | |
| Field | Mass media, audiovision |
| Keywords | media studies - ICT - information ideology - information power - cognitive-empirical tradition - critical-speculative tradition - cultural tradition - communication-technology tradition |
| Description | The academic field of media studies is one of the modern interdisciplinary orientated fields of social scientific research and university lecturing. It this a settled, well developed discipline though its stability is continuously attacked by a variety of trends, with the rapidly changing subjekt of its interest and one of the most important trend. The main traditions of studying the media are cognitive empirical tradition, critical specilative one and cultural tradition. Besides that, a strong tradition of historical study of media can be tracen down. The last decade and a new century opened a new topic of media studies the ICT. With dissemination of new technologies and their integration into socieal communication, new questions have beed raised: how the ITC based media influence the scope and shape of public communicaton? What are the political, commercial and cultural cosequences of implemetation of these communications? What kind of changes are caused by ICT regarding users habits? Last but not least: how to incorporate the development of ITC into more traditional narrative of media development? The artilce states explains the cotemporary status of media studies with some comments on the Czech a Slovak tradition of studying the media and formulate some of these questions as a possible programme for future development of the whole field. |