Publication details
Community involvement - zdroj konkurenční výhody
| Title in English | Community involvement – the source of competitive advantage |
|---|---|
| Authors | |
| Year of publication | 2006 |
| Type | Article in Proceedings |
| Conference | Nová teorie ekonomiky a managementu organizace - 2. díl |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | community involvement, stakeholders, performance |
| Description | This paper tries to outline one of the researches made by Department Business Management, Faculty of Economics and Administration Masaryk University in Brno concerning with competitiveness of the Czech firms and potential sources of competitive advantage. The aim of the paper is to explain the goals of our research, describe some results of researches which have influenced our research and its methodology as well as the problems we are facing. |