Publication details

Mobile commerce: Consumers` behavior

Authors

ČÁSTEK Ondřej ŠKAPA Radoslav

Year of publication 2006
Type Article in Proceedings
Conference X. International Conference of Doctoral Students, Brno, September 2006
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords M-commers, consumers` behavior,
Description We have proposed a research of consumers` behaviour in the field of mobile commerce last year. We bring the results of the first phase in this article. We would like to answer questions What is mobile commerce, What does mobile commerce depend on and What Czech mobile phone users like, expect and use. We have reviewed methods used to examine consumers` behaviour, explored the m-commerce conditions in Czech Republic, carried out an end-user survey and analysed it with statistic methods. The mobile commerce is here defined with several definitions and with examples of application. Shape of the m-commerce offered in a specific country is viewed as dependent on level of technological advancement, mobile phone penetration and services offered by network carriers in such a country.

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