Publication details
Metodologické problémy při zkoumání vztahu mezi společenskou a finanční výkonností podniku
| Authors | |
|---|---|
| Year of publication | 2006 |
| Type | Article in Proceedings |
| Conference | Marketing a obchod |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Corporate Social Performance, Corporate Financial Performance |
| Description | Corporate Social Responsibility (CSR) supposes that company has in addition to economic and legal responsibility also responsibility for its behavior in environment in which it operates that goes beyond the law. One of the most examined areas of CSR is a relationship between Corporate Social and Financial Performance. The aim of this paper is to point out some methodological difficulties that researchers could meet when examining this relationship. |