Publication details
A cross-cultural comparison of mobile gaming adoption: From the perspectives of consumer behavior
| Authors | |
|---|---|
| Year of publication | 2006 |
| Type | Article in Periodical |
| Magazine / Source | The Telecommunications Advancement Foundation Annual Research Report |
| MU Faculty or unit | |
| Citation | |
| Web | http://www.taf.or.jp/publication/kjosei_21/pdf/p225.pdf |
| Field | Economy |
| Keywords | mobile commerce; mobile gaming; comparative survey |
| Description | The global mobile game industry expects spectacular growth in the coming years. Ubiquitous entertainment has been drawing much attention from the "global youth" segment, which seeks innovative, efficient, and enjoyable pastimes. However, little is known about the adoption behavior of mobile games across cultures. This study aims to fill this gap, by examining the factors influencing mobile game adoption in the U.S.A., Japan, Spain and the Czech Republic. |