Publication details

A cross-cultural comparison of mobile gaming adoption: From the perspectives of consumer behavior

Authors

OKAZAKI Shintaro ALONSO Javier ŠKAPA Radoslav GRANDE Ildefonso

Year of publication 2006
Type Article in Periodical
Magazine / Source The Telecommunications Advancement Foundation Annual Research Report
MU Faculty or unit

Faculty of Economics and Administration

Citation
Web http://www.taf.or.jp/publication/kjosei_21/pdf/p225.pdf
Field Economy
Keywords mobile commerce; mobile gaming; comparative survey
Description The global mobile game industry expects spectacular growth in the coming years. Ubiquitous entertainment has been drawing much attention from the "global youth" segment, which seeks innovative, efficient, and enjoyable pastimes. However, little is known about the adoption behavior of mobile games across cultures. This study aims to fill this gap, by examining the factors influencing mobile game adoption in the U.S.A., Japan, Spain and the Czech Republic.

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