Publication details
Měření tržní orientace a její vliv na výkonnost firem
| Title in English | Measuring of market orientation and its influence on business performance |
|---|---|
| Authors | |
| Year of publication | 2006 |
| Type | Article in Proceedings |
| Conference | Nová teorie ekonomiky a managementu organizací |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | market orientation; business performance; measuring of market orientation |
| Description | This paper deals with market orientation, its measuring and its possible influence on business performance. First there is the overview of reasonable methods which is measuring of market orientation including critical appreciation. Next there are determinate benefits that are brought by higher level of market orientation. |