Publication details
Vliv tržní orientace na konkurenceschopnost podniků
| Title in English | Impact of Market Orientation On the Competitive Advantage of Companies |
|---|---|
| Authors | |
| Year of publication | 2006 |
| Type | Article in Proceedings |
| Conference | Manažer a jeho úloha pro úspěšnost podniku |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | market orientation; competitive advantage; business performance |
| Description | This article deals with the market orientation and its impact on competitive advantage, whereas competitive advantage is analyzed on business performance. The article involves the main results of empirical studies dealing of this problematic and the reviews positive and negative factors of market orientation. |