Publication details
BANKOVNÍ MARKETING A NOVÉ TREDNY V KOMERČNÍM BANKOVNICTVÍ
| Title in English | BANK MARKETING AND NEW TRENDS IN THE COMERCIAL BANKING |
|---|---|
| Authors | |
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | Evropské finanční systémy 2007 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Cash Managament Cash Pooling Client Marketing Segmentation |
| Description | The article is devoted to applications new trends in the banking sector specialized for Corporate banking and the special applications with direct impact to the creation new and sophistry services and resource for their generations |