Publication details

Backcasting jako přístup k strategickému plánování

Title in English Backcasting as an approach to strategic planning
Authors

KULHAVÝ Viktor

Year of publication 2007
Type Article in Proceedings
Conference Sborník z III. Mezinárodní Baťovy doktorandské konference
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords strategic sustainable development; sustainability; FSSD; backcasting
Description The article deals with the concept of strategic planning in socio-ecological system. Backcasting is introduced as an alternative way of strategy forming. Firstly, the basic concept which is rooted in 1970s is described, then attention on newer applications is drawn. One of the examples of backcasting use is is the Strategic Sustainable Development Framework (SSDF). The model use was documented in several cities, businesses and shows a potential for obtaining a competitive advantage.

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