Publication details
Developmnet of model of market orientation
| Authors | |
|---|---|
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | Management, Economics and Business Development in the New European Conditions |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | market;orientation; development; model |
| Description | The paper is focused on the development of the model of market orientation. It means on the items influencing market orientation and on the items influenced by market orientation. There is also compilation of theoretical information about marketing orientation by authors working in this field in the paper. The main conclusions are stated in the last part of the work. |