Publication details
Vztahy malých a středních podniků se stakeholdery
| Title in English | Relationship of small and medium enterprises with stakeholders |
|---|---|
| Authors | |
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | Marketing a obchod 2007 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Relationship; small and medium enterprises; stakeholders |
| Description | This paper is focused on relationships of small and medium enterprises with their stakeholders. At first, there is stated specification and categories of enterprises that were included into research and it is mentioned the methodology used in this research. It is describes the results from two countries (the Czech Republic and the Slovak Republic) and it was used the two types of answers at the research, the spontaneous answer and supported answer. The article refers to differences between these types of answers. The main part of this article deals with long-lasting relationships of enterprises and the last part of this article deals with the kind of stakeholders which the enterprises want to have relationships. |