Publication details

Význam zákazníka pro konkurenceschopnost podniků

Title in English Customer importance for corporate competitiveness
Authors

KLAPALOVÁ Alena

Year of publication 2008
Type Article in Proceedings
Conference Vývojové tendence podniků IV, Sborník ze specifického výzkumu
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords customer competitivensess success factors
Description The paper is aimed at the presentation of some partial results of the empirical survey of the Research centre of the Czech economy competitiveness which concern the chosen criteria related to the customer relationship and could belong to the factors of competitiveness. Gained data were analysed in the frame of five clusters deviding companies according financial performance for the years 2001 to 2006 as well as using the ANOVA for three clusters.
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