Publication details

Hospodářské kontakty Baťových závodů se Sověty v letech 1918-1938

Title in English Business Contacts of Baťa Concern with the Soviets in 1918-1938
Authors

MAREK Martin

Year of publication 2008
Type Article in Periodical
Magazine / Source Slovanské historické studie
MU Faculty or unit

Faculty of Arts

Citation
Web http://www.hiu.cas.cz/cs/nakladatelstvi/periodika/slovanske-historicke-studie.ep/
Field History
Keywords Economic history; contacts with the USSR; Baťa
Description This study brings to attention the active endeavour of Baťa concern to expand to Soviet markets in the interwar period. It also analyzes mutual study contacts between Baťa concern representatives and their Soviet counterparts. Moreover, the study examines the extent of awareness of the Soviet Union in Baťa company and the way the USSR and its economic system were presented by Baťa company press. Last but not least, the study focuses on the business strategy employed by Baťa management and the degree of its compactness, i.e. the short-term modifications of business tactics. By combining chronological and thematic approaches, the study reveals the intentions of Baťa management and also differences in the way they communicated and presented facts when addressing their Soviet counterparts, Baťa company employees and domestic competitors.
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