Publication details
MARKET ORIENTATION AT HI-TECH COMPANIES: RESULTS OF PRELIMINARY RESEARCH
| Authors | |
|---|---|
| Year of publication | 2008 |
| Type | Article in Proceedings |
| Conference | Dny práva - 2008 – Days of Law |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | market orientation; preliminary research; hi-tech |
| Description | The paper is focused on the analysis and comparison two researches of market orientation. The first research was realized in energetic sector companies in 2005, the preliminary research was realized in hi-tech companies in 2008. Energetic sector and hi-tech sector were chosen towards their importance role in economics in the Czech Republic. It was used the same method for measurement of market orientation at both of researches by Tomášková (2005). Aim of this article is to show similarities and differentiations of results at both of researches. Detailed information about specific of researches in hi-tech companies will be published after finishing the research. The research project is supported by Grant Agency of the Czech Republic (GA 402/07/1493). |