Publication details
Impact of market orientation on business performance. Empirical research of mechanical engineering industry in the Czech Republic
| Authors | |
|---|---|
| Year of publication | 2008 |
| Type | Article in Proceedings |
| Conference | Marketing landscapes: A pause for thought |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Market orientation; market orientation and business performance relationship; Czech Republic; mechanical engineering industry |
| Description | Market orientation is in the centre of research of scholars and practitioners for almost two decades. This was the first attempt made in systematical analyses of market orientation in our conditions in general and in engineering industry in particular. The author have used original methodology of market orientation analysis. The research has demonstrated the positive correlation between market orientation and business performance in power engineering industry in the Czech Republic. |