Publication details
The Current Methods of Measurement of Market Orientation
| Authors | |
|---|---|
| Year of publication | 2008 |
| Type | Article in Proceedings |
| Conference | International Conference on Applied Business & Economics |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | market orientation; measurement of market orientation; methods |
| Description | The article deals with the new trends in measurement of market orientation. Market orientation is one of the most investigated methods founded on marketing conception. There are described twenty-six methods used to measure market orientation. The main advantages and disadvantages of each method are written. Goal of this article is to show the all methods that are described as the methods to measure market orientation and to find the best one. The paper is a part of grant project (GA 402/07/1493). |