Publication details
Barriers of Application Market Orientation Approach at Firms
| Authors | |
|---|---|
| Year of publication | 2008 |
| Type | Article in Proceedings |
| Conference | 5th International Scientific Conference ECO-TREND 2008 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | barriers; market orientation; application |
| Description | The aim of this paper is to find the gaps of application market orientation. The first part of this paper analyses the factors influence market orientation. The factors are from the external and internal environment and also from business branches of companies. The second part of the paper includes importan knowledge from the second research and one pre-research realized in the Czech Republic. These knowledge show new barriers of using market orientation at firms. We plan to verify these barriers in our recent research project. The research project Research on implementation on market orientation in Hi-Tech Firms is supported by Grant Agency of the Czech Republic (GA 402/07/1493). |