Publication details
The Current Models of Market Orientation
| Authors | |
|---|---|
| Year of publication | 2008 |
| Type | Article in Periodical |
| Magazine / Source | European Research Studies |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | market orientation; models of market orientation; business performance |
| Description | The paper is focused on the development of the model of market orientation. The model of market orientation looks for the factors that preceded the market orientation stated compilation of the new finding at definition market orientation. The second part is devoted to positive and negative influences market orientation on business performance. There is also compilation of theoretical information about market orientation by authors working in this field in the paper. The main conclusion are stated in the last part of the work. The paper is supported by Grant Agency of the Czech Republic (GA402/07/1493). |