Publication details
Rozvoj vztahů se stakeholdery u malých a středních podniků
| Title in English | Development Felationships with Stakeholders at Small and Medium Enterprises |
|---|---|
| Authors | |
| Year of publication | 2008 |
| Type | Article in Proceedings |
| Conference | Hradecké ekonomické dny 2008 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Relationship; marketing; stakeholders |
| Description | This article deals with relationship of stakeholders at small and medium enterprises. The aim is to know which the most important stakeholders are from these enterprises and what it is the development of these relationships. There are the comparation and analysis of significant differences between respondents from the Czech Republic and Slowak Republic. |