Polsko: Negativní reklama na vzestupu

• Title in English: Poland: The rise of negative ads
• Authors: MATUŠKOVÁ Anna; BRADOVÁ Eva; CICHOSZ Marzena
• Year of publication: 2008
• Type: Chapter of a book
• MU Faculty or unit: Faculty of Social Studies
• Description: The text examines the current increase of negative advertisement and negative campaigning in polish electoral campaigns.

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