Publication details

Relationship marketing in micro and small enterprises and local authorities - international comparison

Authors

LUKÁŠOVÁ Růžena BAJDAK Andrzej (eds.)

Year of publication 2009
MU Faculty or unit

Faculty of Economics and Administration

Citation
Description The book presents results of the international comparative research into relationship marketing in micro and small enterprises and local authorities. The research has been carrieed out in three countries - in the Czech Republic, Poland and Slovakia.

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