Publication details
The level of marketing relationship implementation in case of local authorities in the Czech Republic, Poland and Slovakia. Relationships with stakeholders.
| Title in English | The level of marketing relationship implementation in case of local authorities in the Czech Republic, Poland and Slovakia. Relationships with stakeholders |
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| Authors | |
| Year of publication | 2009 |
| Type | Chapter of a book |
| MU Faculty or unit | |
| Citation | |
| Description | The chapter presents the part of the results of the international comparative research into relationship marketing in local authorities of three countries - the Czech Republic, Poland and Slovakia. |