Publication details
Initiating and maintaining of relationships - instruments used
| Authors | |
|---|---|
| Year of publication | 2009 |
| Type | Chapter of a book |
| MU Faculty or unit | |
| Citation | |
| Description | The chapter presents partial results of the international comparative research into relationship marketing in micro and small enterprises and local authorities, which has been carieed out by an international research team in three countries - in the Czech Republic, Poland and Slovakia. The chapter consists piece of knowledge synthesis segment of this research, investigative the municipalities relationship marketing in the area of Initiation and maintenance of relationships, tools used for establishing and maintaining relationships with particular types of subjects. |