Publication details
Marketing vzťahov v podmienkach miestnej samosprávy
| Title in English | Relationship Marketing in Local Self-government Offices |
|---|---|
| Authors | |
| Year of publication | 2009 |
| Type | Article in Periodical |
| Magazine / Source | Ekonomika a spoločnosť |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | relationship marketing; self-government offices |
| Description | The article presents chosen results of international reserach project Relationship markeitng of Micro and Small Enterprises along with Local Authorities - Comparative Research and is focused on evaluation of relatinship marketing in local self-government offices in Czech and Slovak Republic. |