Publication details
Podniková kultura a její vliv na implementaci tržní orientace v podniku
| Title in English | Corporate culture and its impact on implementation of market orientation in company |
|---|---|
| Authors | |
| Year of publication | 2009 |
| Type | Chapter of a book |
| MU Faculty or unit | |
| Citation | |
| Description | Chapter is focused to the theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation. |