Publication details
Barriers Elimination of Implementation of Market Orientation in the Czech Republic
| Authors | |
|---|---|
| Year of publication | 2009 |
| Type | Article in Proceedings |
| Conference | Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Barriers; market orientation; Czech Republic; hi-tech firms |
| Description | The paper is focused on elimination of internal market orientation barriers. Adaptation of market orientation is not easy for some specific barriers which impede of application market orientation. The objective of the paper is to introduce barriers of implementation of market orientation at hi-tech firms in the Czech Republic; and to show possibilities of elimination of these barriers. |