Publication details
The Current Methods of Measurement of Market Orientation
| Authors | |
|---|---|
| Year of publication | 2009 |
| Type | Article in Periodical |
| Magazine / Source | European Research Studies |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | market orientation; measurement; |
| Description | The article deals with the new trends in measurement of market orientation. There are described twenty-six methods used to measure market orientation. The main advantages and disadvantages of each method are written. Goal of this article is to show the all methods that are described as the methods to measure market orientation and to find the best one. |