Publication details
TRŽNÍ ORIENTACE JAKO NÁSTROJ PRO ZVYŠOVÁNÍ KONKURENCESCHOPNOSTI
| Title in English | Market Orientation as a One Instrument for Increasing of Competitive Advantage |
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| Authors | |
| Year of publication | 2010 |
| Type | Article in Proceedings |
| Conference | Dny práva - 2009 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Market orientation; Business performance; Hi-tech firms; Customer orientation; Employee orientation; Czech Republic. |
| Description | This paper is focused on market orientation as a one instrument for increasing of competitive advantage for companies. The objective of the paper is to investigate relationship among market orientation, customer orientation, employee orientation and business performance at hi-tech firms in the Czech Republic. The paper involves results of "Research on implementation on market orientation in Hi-tech firms" supported by Grand Agency of the Czech Republic (GA402/07/1493). |