Publication details
Řízení hi-tech dle principů tržní orientace
| Title in English | Managing of Hi-tech Firms according to Market Orientation Principles |
|---|---|
| Authors | |
| Year of publication | 2010 |
| Type | Article in Proceedings |
| Conference | Nové trendy v marketingovej komunikácii |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Market orientation; Hi-tech firms; Market Orientation principles; Barriers of Market Orrientation; management |
| Description | The paper is focused on managin of hi-tech firms according to market orientation principles. The goal of the paper is to find out which principles of market orientation are the most important ones in managing of hi-tech firms. |