Publication details
Cash Management
| Authors | |
|---|---|
| Year of publication | 2011 |
| Type | Article in Proceedings |
| Conference | Evropské finanční systémy 2011 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Advertising; Bank; Cash Management; Client Service |
| Description | One of the major components of banking, which has its own historical traditions, is primarily a commercial bank - the financing of large firms and the problems that are associated with it. It involves a two areas, both our own bank marketing, creation of new banking products and their further use, while the satisfaction of bank customers. In particular, the large bank clients are crucial - their meaning is not, I'll just their size, but also many other clients who are strings attached, be it retail as well as well as corporate clientele. One of the ways to attract and retain customers is especially large Cash Management – which is an important part of business management, municipalities. For banks, it is an opportunity to get his client to offer more products designed for comprehensive management of financial flows. It may not be a new product, but it is crucial to their composition and offer bank clients. |