Publication details
Between Quality/Tabloid Press Strategies: Czech Journalism Twenty Years After the Collapse of the Centralized Non-market Media System
| Authors | |
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| Year of publication | 2011 |
| Type | Chapter of a book |
| MU Faculty or unit | |
| Citation | |
| Description | The most notable feature of the post 1989 media in the Czech Republic is the triumph of the market. So convincingly have economic imperatives taken over from editorial priorities, that even the quality press has been affected by tabloidization. Ideological domination has been replaced by the more sophisticated strategies of the market. Czech quality newspaper editors have experienced this change in working conditions very intensely. Every day, they have to resolve the following professional dilemma: whether to be a moral agent focused on the serious problems of society, or a tradesman who has generally given up on higher standards of journalistic work and tries to conform to the popular demands of a general readership. The presented paper is based upon the research project Czech newspaper editors, which was undertaken from June to August 2007. The main objective of this study was to investigate how Czech newspaper editors have adapted to the pressures of economic rationalization and the commercialization of the media sector and discover how they evaluate what their readers want to consume. |